#4 – Selling Emotion – The Triggers Marketers Use (and Abuse) | Over the Bull®

A podcast cover for Over the Bull featuring two overlapping human profiles with a brain illustration. Text below reads: #4: Selling Emotion - The Triggers Marketers Use (and Abuse) with episode and time details.

Episode: The Ethics of Emotional Triggers in Marketing Marketing is everywhere. Whether you’re watching a baseball game or scrolling social media, you’re surrounded by emotional triggers crafted to influence your decisions. In this episode of Over the Bull, we dive deep into the most powerful emotional triggers used in marketing—fear, greed, trust, envy, pride, guilt,…

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#1 – The Client We Had to Fire | Over the Bull®

Podcast cover for Over the Bull. Center shows a close-up of two chains breaking apart with sparks. Text reads “#1: The Client We Had to Fire” with episode number and playtime below. Geometric background.

We fired a client. That’s right. In our very first episode of Over the Bull, we opened up about one of the toughest decisions an agency can make: letting a client go. This isn’t something we do casually or often, but sometimes, despite the best intentions and plenty of hard work, the relationship simply doesn’t…

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How to find a web design company for small business

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How to find a web design company for small business Finding the perfect web design company for your small business can feel like a daunting task. With so many options out there, how do you know which one will deliver the best results? In this guide, we’ll break down the steps to help you find…

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